Jonathan Swain profiles the husband-and-wife pair behind Ultracomida, who in their pursuit of Spain’s finest produce have been saviours of Welsh foodies and vinophiles over the last two decades.
No one has done more to popularise Spanish food and wine across Wales than Paul Grimwood and Shumana Palit, but it’s been a long road for this married couple. Since opening Ultracomida in 2001 as a small Aberystwyth deli, importing directly from producers, they have built an impressive business.
In 2005 a second Ultracomida, in Narberth, followed; soon, the Aberystwyth branch moved to Pier Street, all while they established their nearby warehouse to serve the two stores. In 2010, they began online deliveries across the UK mainland, and in 2016 they planted their flag in Cardiff.
Curado, based on northern Spain’s pinxto bars, has become a city centre landmark, its informal but lively offering making for a memorable experience. In 2020 came Vermut: next door to Curado, you can start or finish your evening in typical style with an eponymous vermouth. If all that wasn’t enough, there’s now Spanish Wines Direct. An instant hit in Wales’ capital, their unrivalled selection of wines, preserves, charcuterie, cheeses and more are showcased in a huge space on Penarth Road.
How must it feel, then, to gain a recent clutch of awards and international recognition (most recently, IWC’s pick as Wales’ ‘wine retailers of the year’); to be shortlisted, in a highly competitive year, for the sought-after Decanter Award in the Specialist Spain Retailer category; and for Curado to gain accreditation by ICEX, via the Spanish Ministry Of Trade & Tourism?
“We couldn’t be happier!” says Shumana. “We’re over the moon that all the dedication and hard work of our team has been recognised. It’s great to know we’re on the right track – a fantastic way to say thank you to our wonderful team. especially the guys in the vans and the warehouse who sometimes get overlooked!”
Impressive achievements for a business Welsh to the core, and one which continues to adapt to all the challenges thrown its way since 2020. We can all raise a glass to that. ¡Salud!
Info: Ultracomida / Curado / Vermut / Spanish Wines Direct
words JONATHAN SWAIN