It would seem that health and fitness buffs have decided that walking isn’t good enough anymore. It’s not active enough. It needs to be more intense.
Enter the Fitflop, the product that asks, ‘What do your shoes do for you?’ Because if they’re not Fitflops, the answer’s probably sod all.
Thanks to ‘microwobbleboard’ technology, this (surprisingly visually inoffensive) footwear increases muscle activity by as much as 12% every time you take a step. The sandals, which were engineered at London South Bank University, have also been reported to improve posture, relieve back pain and provide relief from sciatica, osteoarthritis and scoliosis.
Sounds too good to be true, doesn’t it? But have a ganders here and you’ll find scores and scores of satisfied fitfloppers. Regular flip flops take heed, start upping your game or be relegated to the back of the wardrobe forever.