Debut author Neil Collins and Welsh non-fiction publisher Calon present International Velvet: How Wales Conquered The ‘90s Charts, an illuminating and extensive exploration of Wales’ often unheralded influence on the musical ecosystem of the 1990s. A requisite read for those interested in the UK’s rich music history, this book highlights the significance of Welsh contributions to the canon and the profound power of music in shaping the nation’s identity.

With stylistic agility, Collins delineates the narrative of a country brought into prominence by mellifluous prowess, weaving together keen analysis with interview and personal history, and situating it all within its sociohistorical contexts. With focus on key acts such as Catatonia and the Manics, Collins skilfully unravels the story of how Wales redefined itself within the realm of popular culture. 

Amidst multiple individual success stories, International Velvet is most compelling in its intimate understanding of south Wales scene dynamics – notably, the comically endearing anecdotes from Newport music venue TJ’s, with misadventures involving Green Day, Iron Maiden, Oasis and Hole. Collins reproduces the zeitgeist of the era with close attention, offering a balanced and wide-reaching look at a complex cultural landscape. No stone is left unturned as this work comfortably demonstrates the reciprocal influence of art on wider society.